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The DP's Business Plan


Sad, Sad Day

February 11, 2010


The Daily Planet announced today that it is ceasing print operations, effective February 25.   It will apparently continue on, at least for a while, as some kind of online echo chamber for Marxist and jihadi opinion, devoid of reportage. 

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Party, Barroom, Bathroom, or Funeral?

January 28, 2010


For some weeks the Daily Planet has been advertising a big money making shindig that would “Save the Planet” from its evil detractors. See here. The event was planned for January 24 at a place called “The Omni” at 4799 Shattuck. I thought to drop by and check it out. 

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The Berkeley Daily Planet's Business Plan
December 21, 2009

The Berkeley Daily Planet’s advertising is most notable for its paucity. Look closely and you will see that much or most of what advertising there is has been placed by the Berkeley Daily Planet itself, as in pleas for subscriptions or donations (as though it were a non-profit, which it is not), or ads for Berkeley Daily Planet mugs and tee-shirts. 
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East Bay Express Enjoys Record Sales and Profits
December 21, 2009


The Daily Planet announced a 60% decline in 2009 ad revenues (October 22, 2009).  Since making that announcement, the Daily Planet has lost additional key accounts, so that the true decline may be in the neighborhood of 80%.  O’Malley blames the economy. 
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An Advertiser Defends the Planet
December 21, 2009

The December 17 issue of the Daily Planet featured a letter from DP advertiser, Vladislav Davidzon, owner of Common Circle Education.  It begins with these words:

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Do the Numbers Add Up?

December 11, 2009


If you look at the fine print at the bottom of Page 2 of the East Bay Expresses it informs would be advertisers that they are members of the Audit Bureau of Circulation.
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December 10, 2009


At about 12:30PM, Thursday, December 10, 2009 our editor tried to take a copy of the Daily Planet from the box located directly in front of the main downtown post office, and directly across the street from the YMCA. 
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Some Business Plan You Have There

August 24, 2009


Perhaps because the Berkeley Daily Planet long ago made the decision that it was far more concerned with Palestine than with Albany, it has only a tiny fraction of the advertising of other local newspapers

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